Marketing Distribution in Macroeconomic Models

Question: Describe about the Marketing for Distribution in Macroeconomic Models. Answer: Activity 1 According to the website Nteu.org.au. (2016), National Tertiary Education Union (NTEU) is considered as one of the famous non profit organizations of Australia . It is a trade union for all higher education and university employees in australian universities. It charges 1% of the annual income of each member as their membership fee. It has organised online shops that sell commercial goods with the logo of the company. The association is funded by its sponsers and co-sponsers. These are the only ways of generating its revenue and profits. The aim of this case study is to analyze the marketing concept of this non profit organization. As per Hollensen (2015), marketing concept consists of five steps. Production concept NTEU represents the academic, professional, research, general, Elicos teachers and students union staffs in all the universities of Australia. Product concept - NTEU focuses on those people who are being targeted by the main heads. They provide assistance and help to those people by providing them with legal aid, financial help and by guiding them the correct way to overcome and negotiate in their behalf Selling concept - NTEU attracts people towards its organization by facilitating them with various aids. Marketing concept It offers various extra facilities, like minimum membership fees, ease of leaving the union, transferring membership from one institute to another efficiently, and categorizing its members as full time and part time members. Societal marketing concept NTEU focuses on the mass that deals with employment problems in the universities. There are currently many staffs who face the burden of issues at the workplace. Such an organization helps these people to attain satisfaction in their field of work. Billabong international limited is a famous surf company , which deals in clothes retailing and also produces various sports related products. On its official website, billabong pours with information regarding surfing and skiing. The basic aim of this website is to increase it sales in the sector. As it provides various information on these sport, it attracts people who are interested in such activities (Au.billabong.com. 2016). To make their marketing strategies better, the websites must focus more on the whereabouts of their products. They must target the customers who are interested in the products and provide them with various facilities that would help them to get loyal customers . Activity 2 Nestle is originated and headquartered at Vevey, Vaud, Switzerland which deals with transnational food and drink company. It is considered as one of the largest food company in the world. It ranked 72nd on the fortune global 500 in 2014 (nestle.com.au 2016). Recently Nestle has launched a new campaign that has utilizes the NFC tag technology and also the QR codes to provide the customers with new and innovative recipe ideas in Woolworths Supermarkets. A four-week engagement activity that has been running in around 480 Woolworths supermarkets makes the launch of its new brands Oats and Strawberry campaign. This campaign aims to focus on the segment which is health conscious. The place where these campaigns are being conducted are visited by all age groups. This would help the product to reach out to all, hence the campaign is effective. Activity 3 According to Bertola, Foellmi and Zweimller (2014), income distribution measures the smoothness with which income is dealt among the members of the country. If a company is interested in measuring the distribution of income of the Northern Territory, then it has to first divide the countrys population into different segments according to their income level and find out the percentage of their income share. Then the cumulative percentage is prepared of all the segments. Plotting these percentages on graph would enable the company to plot the Lorenz curve, that helps to analyze the income distribution. If these percentage values are represented numerically between ranged 0 to 1, then it even represents the Gini coefficient. Activity 4 Three well known FMCG companies are Procter And Gamble Company, Phillip Morris International and Unilever. Companies like Procter And Gamble and Unilever, deals with different products that could be used by the majority of the population. Therefore, it enables mass marketing. Yet these companies, target certain attributes of the population. Phillip Morris produces those goods that are consumed by only some sections of the society. Hence, here market segmentation takes its toll. With respect to market segmentation, the three companies can be ranked as follows - Procter And Gamble ,followed by Phillip Morris International and then Unilever. The companies should focus on the current needs of the target population. The products should be advertised via different mediums in such a way so as to overcome the true needs of the consumers. Promotions of new products and providing some additional offers is another helpful measure to grab the attention of the customers. Activity 5 The main effects of the demographic changes in the international market are that with the change in the composition of the population, the needs and wants of the goods differs. Organizations then have to change their strategies so that it suits that segment of the society. As stated by Whitbourne and Willis (2014), baby boomers are people born in the post world war 2, between the years 1946-1964. This has increased the number of old age population in the society. Organization that focuses on providing old age suitable products and facilities would be favorable to this era, such as providing assistance to old people, companies manufacturing nutritional and health food, walking aids, hearing aids etc. Reference Au.billabong.com. (2016). [online] Available at: https://au.billabong.com/mens [Accessed 24 Aug. 2016]. Bertola, G., Foellmi, R. and Zweimller, J., 2014.Income distribution in macroeconomic models. Princeton University Press. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. https://www.nestle.com.au. (2016). Home. [online] Available at: https://www.nestle.com.au/ [Accessed 24 Aug. 2016]. Nteu.org.au. (2016). Home - National Tertiary Education Union. [online] Available at: https://www.nteu.org.au/ [Accessed 24 Aug. 2016]. Whitbourne, S.K. and Willis, S.L., 2014.The baby boomers grow up: Contemporary perspectives on midlife. Psychology Press.